Morag Martin S History Of The Cosmetic Industry In France Examines The Evolution Of Popular Tastes And Standards Of Beauty During The Late Th And Early Th Centuries As The French Citizenry Rebelled Against The Excesses Of The Aristocracy, There Was A Parallel Shift In Consumer Beauty Practices Powdered Wigs, Alabaster White Skin, And Rouged Cheeks Disappeared In Favor Of A Natural And Simple Style Selling Beauty Challenges Expectations About Past Fashions And Offers A Unique Look Into Consumer Culture And Business Practices Martin Introduces Readers To The Social And Economic World Of Cosmetic Production And Consumption, Recounts Criticisms Against The Use Of Cosmetics From A Variety Of Voices, And Examines How Producers And Retailers Responded To Quickly Evolving FashionsMartin Shows That The Survival Of The Industry Depended On Its Ability To Find Customers Among The Emerging Working And Middle Classes But The Newfound Popularity Of Cosmetics Raised Serious Questions Critics From Radical Philosophes To Medical Professionals Complained That The Use Of Cosmetics Was A Threat To Social Morals And Questioned The Healthfulness Of Products That Contained Arsenic, Mercury, And Lead Cosmetic Producers Embraced These Withering Criticisms, Though, Skillfully Addressing These Concerns In Their Marketing Campaigns, Reassuring Consumers Of The Moral And Physical Safety Of Their ProductsRather Than Disappearing Along With The Old Regime, The Commerce Of Cosmetics, Reimagined And Redefined, Flourished In The Early Th Century, As Political Ideals And Enlightenment Philosophies Radically Altered Popular Sentiment
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- 240 pages
- Selling Beauty
- Morag Martin
- 21 March 2018 Morag Martin