If The Consumer Economy Had A Sex, It Would Be FemaleIf The Business World Had A Sex, It Would Be Male And Therein Lies The PickleWomen Are The Engine Of The Global Economy, Driving Percent Of Consumer Spending In The United States Alone They Hold The Purse Strings, And When They Ve Got A Tight Grip On Them As They Do Now, Companies Must Be Shrewder Than Ever To Win Them Over Just When Executives Have Mastered Becoming Technology Literate, They Find There S Another Skill They Need Becoming Female Literate This Isn T Always Easy Gender Is The Most Powerful Determinant Of How A Person Views The World And Everything In It It S Stronger Than Age, Income, Or Race While There Are Mountains Of Research Done Every Year Segmenting Consumers And Analyzing Why They Buy, Often Than Not It Doesn T Factor In The One Piece Of Information That Trumps Them All The Sex Of The Buyer It S Stunning How Many Companies Overlook The Psychology Of Gender When We All Know That Men And Women Look At The World So DifferentlyBridget Brennan S Why She Buys Shows Decision Makers How To Bridge This Divide And Capture The Business Of The World S Most Powerful Consumers Just When They Need It Most No Matter Where You Live, Women Are A Foreign Country You Ll Discover The Value In Studying Women With The Same Intensity That You Would A Foreign Market Women Grow Up Within A Culture Of Their Own Gender, Which Is Often Invisible To Men Brennan Dissects This Female Culture And Explains The Important Brain Differencesbetween Men And Women That May Cause Your Female Customers To Notice Things About Your Products, Marketing Campaigns, Or Sales Environment That You Might Have Overlooked The High Fives There Are Five Major Trends Driving The Global Female Population That Are Key To Determining Their Wants And Needs These Global Shifts Are Just Beginning To Be Tapped By Businesses, And Learning About Them Can Provide You With An Invaluable Blueprint For Long Range Planning The Good, The Bad, And The Ugly Find Out How The Best And Brightest Companies Have Cracked The Female Code, And Hear Horror Stories About Those That Haven T Through Instructive Case Studies And Interviews,Why She Buys Provides Practical, Field Proven Techniques That You Can Apply To Your Business Immediately, From Giants Like Procter Gamble And Toyota To Upstarts Like Method Home Care Products And Lululemon Athletica Apparel At A Time When Every Company Is Looking For A Competitive Advantage, Bridget Brennan Offers A New And Effective Lens For Capturing Market Share
Is a well-known author, some of his books are a fascination for readers like in the Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers book, this is one of the most wanted Bridget Brennan author readers around the world.
- 336 pages
- Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
- Bridget Brennan
- 26 May 2018 Bridget Brennan