Packaged Pleasures

Packaged Pleasures From The Candy Bar To The Cigarette, Records To Roller Coasters, A Technological Revolution During The Last Quarter Of The Nineteenth Century Precipitated A Colossal Shift In Human Consumption And Sensual Experience Food, Drink, And Many Other Consumer Goods Came To Be Mass Produced, Bottled, Canned, Condensed, And Distilled, Unleashing New And Intensified Surges Of Pleasure, Delight, Thrill And Addiction In Packaged Pleasures, Gary S Cross And Robert N Proctor Delve Into An Uncharted Chapter Of American History, Shedding New Light On The Origins Of Modern Consumer Culture And How Technologies Have Transformed Human Sensory Experience In The Space Of Only A Few Decades, Junk Foods, Cigarettes, Movies, Recorded Sound, And Thrill Rides Brought About A Revolution In What It Means To Taste, Smell, See, Hear, And Touch New Techniques Of Boxing, Labeling, And Tubing Gave Consumers Virtually Unlimited Access To Pleasures They Could Simply Unwrap And Enjoy Manufacturers Generated A Seemingly Endless Stream Of Sugar Filled, High Fat Foods That Were Delicious But Detrimental To Health Mechanically Rolled Cigarettes Entered The Market And Quickly Addicted Millions And Many Other Packaged Pleasures Dulled Or Displaced Natural And Social Delights Yet Many Of These Same New Technologies Also Offered Convenient And Effective Medicines, Unprecedented Opportunities To Enjoy Music And The Visual Arts, And Hygienic, Varied, And Nutritious Food And Drink For Better Or For Worse, Sensation Became Mechanized, Commercialized, And, To A Large Extent, Democratized By Being Made Cheap And Accessible Cross And Proctor Have Delivered An Ingeniously Constructed History Of Consumerism And Consumer Technology That Will Make Us All Rethink Some Of Our Favorite Things COCC T173.8.C767 2014 Surprisingly long, dry book about what I thought would be a interesting topic how use of technology or packaging can influence people s buying behaviors The book is divided into chapters tube shapes, labeling, etc and each chapter has many, seemingly disparate topics in it For example, there is a chapter on tubes, which includes the invention of tooth paste tubes, rolled cigarettes, and tin cans with barely any transition between one product and the next It might have been better to divide the book into sections based on purpose and not the packaging used such as beauty products tooth paste , foods canned frozen foods , etc. This book has some excellent information, and I feel that they authors proved their assertion that the mechanization and commodification of products into our daily lives has fundamentally changed how we consume and seek pleasurable experiences That said, there was some redundancies and sometimes the overall point became somewhat belabored I also felt the chapter that brought the information up to the present was vague and not nearly as well researched as the historical information However, I took a great deal of notes to add to my Introduction to Mass Media Communication course regarding marketing and as a Media professional I felt the sections on audio recording and film were meticulous and accurate.

Gary S Cross is distinguished professor of modern history at Pennsylvania State University.

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  • Hardcover
  • 336 pages
  • Packaged Pleasures
  • Gary S. Cross
  • 19 October 2019
  • 9780226121277

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